Reliance Ventures into Quick Commerce: What You Need to Know
Reliance Industries has entered the quick commerce space, offering its services in select regions of Navi Mumbai and Bengaluru through JioMart, its ecommerce platform. This new offering is focused on delivering groceries from its 3,000 retail stores nationwide. Reliance plans to expand its product range soon, adding value fashion and small electronics like smartphones, laptops, and speakers, according to a senior company executive.
Scaling Up for Speed
Reliance's quick commerce venture is set to scale up across India by the end of this month. The aim is to fulfil most orders in 10-15 minutes, while some may take up to 30 minutes. To achieve this, the company will rely on its existing retail network, including stores like Reliance Digital and Trends. Additionally, Reliance will use Grab, a logistics service it previously acquired, to manage delivery fulfilment.
Unlike other quick commerce operators, Reliance does not plan to open dark stores or neighbourhood warehouses. Instead, the company will use its extensive physical store network for order fulfilment, streamlining its operations without the need for dedicated infrastructure.
The Quick Commerce Surge
Quick commerce, which typically promises ultra-fast delivery within 10 to 30 minutes, is rapidly becoming the fastest-growing segment in the ecommerce market. FMCG (fast-moving consumer goods) companies are seeing this channel account for 30-35% of total online sales. With demand for instant gratification and convenience soaring, quick commerce has become the key battleground for major ecommerce players.
Reliance’s quick commerce initiative isn’t their first attempt. The company previously launched a separate app for quick deliveries under the ‘Express’ service, which was eventually discontinued in February last year. This new venture marks Reliance’s second attempt, this time leveraging its vast retail footprint and logistics network.
A Competitive Landscape
The Indian quick commerce market is bustling with competition. Companies like Zepto, Amazon, Flipkart, and BigBasket are vying for market share, each deploying unique strategies to optimize delivery times and secure a loyal customer base. Cash-rich quick commerce firms are racing to acquire dark store sites and scale operations to meet growing demand.
Reliance’s decision to forgo dark stores sets it apart from other players in the market, with the company betting on its physical store network to outperform the competition.
The Broader Impact
As quick commerce becomes increasingly popular, it’s diversifying fast. Beyond groceries, electronics, and fashion, the model is set to expand into a wider array of consumer categories, reshaping how people shop online.
Reliance’s entry into this market could spark significant changes across the ecommerce and retail landscape. Whether it will dominate this space remains to be seen, but with its deep pockets, nationwide reach, and logistics strength, Reliance is well-positioned to be a major player in India's quick commerce revolution.
Source: The Economic Times
#healthcarestartup #startup #dseide #startupfunding
Reliance Industries has entered the quick commerce space, offering its services in select regions of Navi Mumbai and Bengaluru through JioMart, its ecommerce platform. This new offering is focused on delivering groceries from its 3,000 retail stores nationwide. Reliance plans to expand its product range soon, adding value fashion and small electronics like smartphones, laptops, and speakers, according to a senior company executive.
Scaling Up for Speed
Reliance's quick commerce venture is set to scale up across India by the end of this month. The aim is to fulfil most orders in 10-15 minutes, while some may take up to 30 minutes. To achieve this, the company will rely on its existing retail network, including stores like Reliance Digital and Trends. Additionally, Reliance will use Grab, a logistics service it previously acquired, to manage delivery fulfilment.
Unlike other quick commerce operators, Reliance does not plan to open dark stores or neighbourhood warehouses. Instead, the company will use its extensive physical store network for order fulfilment, streamlining its operations without the need for dedicated infrastructure.
The Quick Commerce Surge
Quick commerce, which typically promises ultra-fast delivery within 10 to 30 minutes, is rapidly becoming the fastest-growing segment in the ecommerce market. FMCG (fast-moving consumer goods) companies are seeing this channel account for 30-35% of total online sales. With demand for instant gratification and convenience soaring, quick commerce has become the key battleground for major ecommerce players.
Reliance’s quick commerce initiative isn’t their first attempt. The company previously launched a separate app for quick deliveries under the ‘Express’ service, which was eventually discontinued in February last year. This new venture marks Reliance’s second attempt, this time leveraging its vast retail footprint and logistics network.
A Competitive Landscape
The Indian quick commerce market is bustling with competition. Companies like Zepto, Amazon, Flipkart, and BigBasket are vying for market share, each deploying unique strategies to optimize delivery times and secure a loyal customer base. Cash-rich quick commerce firms are racing to acquire dark store sites and scale operations to meet growing demand.
Reliance’s decision to forgo dark stores sets it apart from other players in the market, with the company betting on its physical store network to outperform the competition.
The Broader Impact
As quick commerce becomes increasingly popular, it’s diversifying fast. Beyond groceries, electronics, and fashion, the model is set to expand into a wider array of consumer categories, reshaping how people shop online.
Reliance’s entry into this market could spark significant changes across the ecommerce and retail landscape. Whether it will dominate this space remains to be seen, but with its deep pockets, nationwide reach, and logistics strength, Reliance is well-positioned to be a major player in India's quick commerce revolution.
Source: The Economic Times
#healthcarestartup #startup #dseide #startupfunding
Reliance Ventures into Quick Commerce: What You Need to Know
Reliance Industries has entered the quick commerce space, offering its services in select regions of Navi Mumbai and Bengaluru through JioMart, its ecommerce platform. This new offering is focused on delivering groceries from its 3,000 retail stores nationwide. Reliance plans to expand its product range soon, adding value fashion and small electronics like smartphones, laptops, and speakers, according to a senior company executive.
Scaling Up for Speed
Reliance's quick commerce venture is set to scale up across India by the end of this month. The aim is to fulfil most orders in 10-15 minutes, while some may take up to 30 minutes. To achieve this, the company will rely on its existing retail network, including stores like Reliance Digital and Trends. Additionally, Reliance will use Grab, a logistics service it previously acquired, to manage delivery fulfilment.
Unlike other quick commerce operators, Reliance does not plan to open dark stores or neighbourhood warehouses. Instead, the company will use its extensive physical store network for order fulfilment, streamlining its operations without the need for dedicated infrastructure.
The Quick Commerce Surge
Quick commerce, which typically promises ultra-fast delivery within 10 to 30 minutes, is rapidly becoming the fastest-growing segment in the ecommerce market. FMCG (fast-moving consumer goods) companies are seeing this channel account for 30-35% of total online sales. With demand for instant gratification and convenience soaring, quick commerce has become the key battleground for major ecommerce players.
Reliance’s quick commerce initiative isn’t their first attempt. The company previously launched a separate app for quick deliveries under the ‘Express’ service, which was eventually discontinued in February last year. This new venture marks Reliance’s second attempt, this time leveraging its vast retail footprint and logistics network.
A Competitive Landscape
The Indian quick commerce market is bustling with competition. Companies like Zepto, Amazon, Flipkart, and BigBasket are vying for market share, each deploying unique strategies to optimize delivery times and secure a loyal customer base. Cash-rich quick commerce firms are racing to acquire dark store sites and scale operations to meet growing demand.
Reliance’s decision to forgo dark stores sets it apart from other players in the market, with the company betting on its physical store network to outperform the competition.
The Broader Impact
As quick commerce becomes increasingly popular, it’s diversifying fast. Beyond groceries, electronics, and fashion, the model is set to expand into a wider array of consumer categories, reshaping how people shop online.
Reliance’s entry into this market could spark significant changes across the ecommerce and retail landscape. Whether it will dominate this space remains to be seen, but with its deep pockets, nationwide reach, and logistics strength, Reliance is well-positioned to be a major player in India's quick commerce revolution.
Source: The Economic Times
#healthcarestartup #startup #dseide #startupfunding
