In India, the first 1,000 days of a child’s life are rightly viewed as critical to nutrition, brain development, and immunity. But one equally essential area often goes overlooked: skin health.
For millions of Indian parents, the daily routine of massaging, bathing, and moisturising newborns has remained unchanged for generations. Yet, the products they use are often poorly suited for Indian skin, water, and climate.
Dr. Sonali Kohli, ( a board-certified dermatologist with over a decade of experience with handling skin ), first encountered this gap not just in her clinic, but in her own home.
This frustration became the founding insight behind EDA Baby & Child, a dermatology-led skincare startup that wants to revolutionise how Indian parents think about baby skincare. What began as a personal need has now grown into a science-first consumer brand with a clear mission: to build India’s first clinically validated, complete child wellness ecosystem.
Solving the cracks in the international formula
There’s no doubt the global baby skincare market is booming—expected to reach $20.3 billion by 2031, according to Transparency Market Research—but Indian parents are beginning to question the dominance of international brands.
The underlying issue? Indian babies are fundamentally different ( in their genetics and environmental exposure). Baby skin barrier is 40% thinner than adults and far more permeable to pollutants, allergens, and pH imbalance from hard water or harsh soaps. And beyond biology, the everyday environmental stressors in Indian cities—dust, heat, varying humidity—require tailored skincare solutions.
Through her clinical practice, Dr. Kohli observed that global formulations, though well-researched for Western environments, were inadequate in India.
“International brands can many a times overlook the differences in Indian skin genetic predisposition, melanin levels, and our water’s mineral composition,” she explains.
To build EDA, she spent two years studying baby skin reactions and rashes across India’s micro-climates—from the humid coastlines of Kerala to the dry winters of North India. The result is a line of ceramide-rich, barrier enhancing, pH-balanced formulations engineered for Indian skin.
Source: Indian startup news
#healthcarestartup #dseidehealthcarenetwork
For millions of Indian parents, the daily routine of massaging, bathing, and moisturising newborns has remained unchanged for generations. Yet, the products they use are often poorly suited for Indian skin, water, and climate.
Dr. Sonali Kohli, ( a board-certified dermatologist with over a decade of experience with handling skin ), first encountered this gap not just in her clinic, but in her own home.
This frustration became the founding insight behind EDA Baby & Child, a dermatology-led skincare startup that wants to revolutionise how Indian parents think about baby skincare. What began as a personal need has now grown into a science-first consumer brand with a clear mission: to build India’s first clinically validated, complete child wellness ecosystem.
Solving the cracks in the international formula
There’s no doubt the global baby skincare market is booming—expected to reach $20.3 billion by 2031, according to Transparency Market Research—but Indian parents are beginning to question the dominance of international brands.
The underlying issue? Indian babies are fundamentally different ( in their genetics and environmental exposure). Baby skin barrier is 40% thinner than adults and far more permeable to pollutants, allergens, and pH imbalance from hard water or harsh soaps. And beyond biology, the everyday environmental stressors in Indian cities—dust, heat, varying humidity—require tailored skincare solutions.
Through her clinical practice, Dr. Kohli observed that global formulations, though well-researched for Western environments, were inadequate in India.
“International brands can many a times overlook the differences in Indian skin genetic predisposition, melanin levels, and our water’s mineral composition,” she explains.
To build EDA, she spent two years studying baby skin reactions and rashes across India’s micro-climates—from the humid coastlines of Kerala to the dry winters of North India. The result is a line of ceramide-rich, barrier enhancing, pH-balanced formulations engineered for Indian skin.
Source: Indian startup news
#healthcarestartup #dseidehealthcarenetwork
In India, the first 1,000 days of a child’s life are rightly viewed as critical to nutrition, brain development, and immunity. But one equally essential area often goes overlooked: skin health.
For millions of Indian parents, the daily routine of massaging, bathing, and moisturising newborns has remained unchanged for generations. Yet, the products they use are often poorly suited for Indian skin, water, and climate.
Dr. Sonali Kohli, ( a board-certified dermatologist with over a decade of experience with handling skin ), first encountered this gap not just in her clinic, but in her own home.
This frustration became the founding insight behind EDA Baby & Child, a dermatology-led skincare startup that wants to revolutionise how Indian parents think about baby skincare. What began as a personal need has now grown into a science-first consumer brand with a clear mission: to build India’s first clinically validated, complete child wellness ecosystem.
Solving the cracks in the international formula
There’s no doubt the global baby skincare market is booming—expected to reach $20.3 billion by 2031, according to Transparency Market Research—but Indian parents are beginning to question the dominance of international brands.
The underlying issue? Indian babies are fundamentally different ( in their genetics and environmental exposure). Baby skin barrier is 40% thinner than adults and far more permeable to pollutants, allergens, and pH imbalance from hard water or harsh soaps. And beyond biology, the everyday environmental stressors in Indian cities—dust, heat, varying humidity—require tailored skincare solutions.
Through her clinical practice, Dr. Kohli observed that global formulations, though well-researched for Western environments, were inadequate in India.
“International brands can many a times overlook the differences in Indian skin genetic predisposition, melanin levels, and our water’s mineral composition,” she explains.
To build EDA, she spent two years studying baby skin reactions and rashes across India’s micro-climates—from the humid coastlines of Kerala to the dry winters of North India. The result is a line of ceramide-rich, barrier enhancing, pH-balanced formulations engineered for Indian skin.
Source: Indian startup news
#healthcarestartup #dseidehealthcarenetwork
