The Whole Truth (TWT), a Mumbai-based clean-label health food brand, has successfully raised $15 million in a Series C funding round led by Belgian investment firm Sofina. This round also saw continued support from existing investors, including Z47 (formerly Matrix Partners India), Peak XV Partners, and Sauce.VC. Notable angel investors such as Nithin Kamath of Zerodha, Sriharsha Majety of Swiggy, and Jaydeep Barman of Rebel Foods have previously backed the company.
Founded in 2019 by ex-Unilever marketer Shashank Mehta, TWT was born out of Mehta's personal journey to combat obesity and his realization of the misleading claims prevalent in the packaged food industry. The brand is committed to offering products free from hidden sugars and harmful additives, aiming to restore transparency and trust in the food sector. Its diverse product lineup includes protein bars, peanut butter, dark chocolates, energy bars, immunity balls, muesli, and recently introduced 100% clean, super-light protein powders. These offerings cater to a broad audience, extending beyond traditional fitness enthusiasts to include women, teenagers, and older adults.
The newly acquired funds are earmarked for expanding TWT's in-house manufacturing capabilities, talent acquisition, and driving growth across various product categories. This strategic investment aligns with TWT's mission to challenge long-standing norms in India's $40 billion packaged food industry. The company has experienced significant growth, with revenues increasing to ₹65.3 crore in FY24 from ₹35.96 crore in FY23, marking an 81% year-on-year surge. Simultaneously, TWT has managed to reduce its losses by 33% during the same period.
Vikram Vaidyanathan, Managing Director at Z47, expressed confidence in TWT's trajectory, stating, "Shashank and the team at The Whole Truth are not just building a brand—they're leading a movement to restore trust in food; and making food real again." Yana Kachurina, Principal at Sofina, echoed this sentiment, highlighting the alignment of TWT's mission with Sofina's vision to build a healthier food ecosystem.
Operating primarily through its website, TWT claims that 80-85% of its sales are direct-to-consumer, with the remainder generated through partnerships. The brand competes with other health-focused companies such as Yoga Bar, Slurrp Farm, True Elements, Open Secret, and Monsoon Harvest. With the fresh infusion of capital, TWT is poised to further its mission of redefining clean-label nutrition and expanding its footprint in the health food market.
Source : StartupNews
#TheWholeTruth #HealthFood #CleanLabel #FundingNews #StartupFunding #FoodTech #HealthyEating #Nutrition #Sofina #Investment #SeriesCFunding #DTCBrand #ProteinBars #HealthySnacking #FoodInnovation #IndianStartups #ConsumerBrands #Wellness #TransparencyInFood #dseidehealthcarenetwork
Founded in 2019 by ex-Unilever marketer Shashank Mehta, TWT was born out of Mehta's personal journey to combat obesity and his realization of the misleading claims prevalent in the packaged food industry. The brand is committed to offering products free from hidden sugars and harmful additives, aiming to restore transparency and trust in the food sector. Its diverse product lineup includes protein bars, peanut butter, dark chocolates, energy bars, immunity balls, muesli, and recently introduced 100% clean, super-light protein powders. These offerings cater to a broad audience, extending beyond traditional fitness enthusiasts to include women, teenagers, and older adults.
The newly acquired funds are earmarked for expanding TWT's in-house manufacturing capabilities, talent acquisition, and driving growth across various product categories. This strategic investment aligns with TWT's mission to challenge long-standing norms in India's $40 billion packaged food industry. The company has experienced significant growth, with revenues increasing to ₹65.3 crore in FY24 from ₹35.96 crore in FY23, marking an 81% year-on-year surge. Simultaneously, TWT has managed to reduce its losses by 33% during the same period.
Vikram Vaidyanathan, Managing Director at Z47, expressed confidence in TWT's trajectory, stating, "Shashank and the team at The Whole Truth are not just building a brand—they're leading a movement to restore trust in food; and making food real again." Yana Kachurina, Principal at Sofina, echoed this sentiment, highlighting the alignment of TWT's mission with Sofina's vision to build a healthier food ecosystem.
Operating primarily through its website, TWT claims that 80-85% of its sales are direct-to-consumer, with the remainder generated through partnerships. The brand competes with other health-focused companies such as Yoga Bar, Slurrp Farm, True Elements, Open Secret, and Monsoon Harvest. With the fresh infusion of capital, TWT is poised to further its mission of redefining clean-label nutrition and expanding its footprint in the health food market.
Source : StartupNews
#TheWholeTruth #HealthFood #CleanLabel #FundingNews #StartupFunding #FoodTech #HealthyEating #Nutrition #Sofina #Investment #SeriesCFunding #DTCBrand #ProteinBars #HealthySnacking #FoodInnovation #IndianStartups #ConsumerBrands #Wellness #TransparencyInFood #dseidehealthcarenetwork
The Whole Truth (TWT), a Mumbai-based clean-label health food brand, has successfully raised $15 million in a Series C funding round led by Belgian investment firm Sofina. This round also saw continued support from existing investors, including Z47 (formerly Matrix Partners India), Peak XV Partners, and Sauce.VC. Notable angel investors such as Nithin Kamath of Zerodha, Sriharsha Majety of Swiggy, and Jaydeep Barman of Rebel Foods have previously backed the company.
Founded in 2019 by ex-Unilever marketer Shashank Mehta, TWT was born out of Mehta's personal journey to combat obesity and his realization of the misleading claims prevalent in the packaged food industry. The brand is committed to offering products free from hidden sugars and harmful additives, aiming to restore transparency and trust in the food sector. Its diverse product lineup includes protein bars, peanut butter, dark chocolates, energy bars, immunity balls, muesli, and recently introduced 100% clean, super-light protein powders. These offerings cater to a broad audience, extending beyond traditional fitness enthusiasts to include women, teenagers, and older adults.
The newly acquired funds are earmarked for expanding TWT's in-house manufacturing capabilities, talent acquisition, and driving growth across various product categories. This strategic investment aligns with TWT's mission to challenge long-standing norms in India's $40 billion packaged food industry. The company has experienced significant growth, with revenues increasing to ₹65.3 crore in FY24 from ₹35.96 crore in FY23, marking an 81% year-on-year surge. Simultaneously, TWT has managed to reduce its losses by 33% during the same period.
Vikram Vaidyanathan, Managing Director at Z47, expressed confidence in TWT's trajectory, stating, "Shashank and the team at The Whole Truth are not just building a brand—they're leading a movement to restore trust in food; and making food real again." Yana Kachurina, Principal at Sofina, echoed this sentiment, highlighting the alignment of TWT's mission with Sofina's vision to build a healthier food ecosystem.
Operating primarily through its website, TWT claims that 80-85% of its sales are direct-to-consumer, with the remainder generated through partnerships. The brand competes with other health-focused companies such as Yoga Bar, Slurrp Farm, True Elements, Open Secret, and Monsoon Harvest. With the fresh infusion of capital, TWT is poised to further its mission of redefining clean-label nutrition and expanding its footprint in the health food market.
Source : StartupNews
#TheWholeTruth #HealthFood #CleanLabel #FundingNews #StartupFunding #FoodTech #HealthyEating #Nutrition #Sofina #Investment #SeriesCFunding #DTCBrand #ProteinBars #HealthySnacking #FoodInnovation #IndianStartups #ConsumerBrands #Wellness #TransparencyInFood #dseidehealthcarenetwork
